Privacy Policy

Dior is pleased to welcome to you to the Parfums Christian Dior website at (the Site). The Site is published and maintained by LVMH Perfumes & Cosmetics Group Pty Ltd for Parfums Christian Dior. Your visit to this Site is subject to our Terms and Conditions alongside the Privacy Policy.

The purpose of this Privacy Policy is to inform you in a transparent manner about the way in which we collect, use, disclose, secure and dispose of your personal data in providing our products, applications, Site or other services to you (Services). It also sets out your rights and options to control your personal data and protect your privacy.

Where Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and the free movement of such data (hereinafter the "GDPR") applies, Dior will be considered as the data controller of personal data collected on the Website.

In this Privacy Policy you will find information on: 

Who we are What personal data we collect How and when we collect or receive your personal data Purposes for which we collect, hold, use or disclose your personal data Direct marketing How long we can keep your personal data How we hold and protect your personal data Disclosures outside of the United Arab Emirates Accessing and seeking correction of personal data How we protect children’s privacy Complaints Contact Us The management of cookies on the website Modification of this Privacy Policy.

I.       Who are we?

Parfums Christian Dior refers collectively to:The House of Parfums Christian Dior, being Parfums Christian Dior(headquarters), a limited company governed by French law whose registered office is at 33, Avenue Hoche, 75008 Paris, France, registered with the Paris Trade and Companies Register under the number 552 065 187 and Parfums Christian Dior Orient, Parfums Christian Dior Orient, FZCO – PO BOX 17200, Dubai, UAEany Parfums Christian Dior affiliates or related bodies corporate with whom you share personal data with.

When we use the term "Dior", "us", "our" or "we" in this Privacy Policy, we are referring to Parfums Christian Dior

II.            What personal data do we collect about you?

Personal data refers to “personal information” as defined in the Privacy Act, and means any information or opinion, whether true or not, and whether recorded in a material form or not, about an identified individual or an individual who is reasonably identifiable. This may include information that could identify you either directly (e.g. your name) or indirectly (e.g. through a unique client ID number).

“Sensitive data” means any information or opinion about an individual’s racial or ethnic origin, political opinions, political association, religious or philosophical beliefs, membership of a trade union or other professional body, sexual preferences, criminal record, or health information.

The personal data we collect depends upon the touchpoint of your interactions, your dealings with us, the particular transaction, as well as our overall relationship with you. Our collection of personal data is limited to that which is relevant and appropriate. 

Depending on the personal data you provide or share with us, the personal data we collect includes information relating to:

your name, contact details and preferences; your purchases (in store or online (including tracking details of your online order), your purchase invoices, the amount and type of your purchase); and your online journeys (for cart abandonment, e.g. if you enter your email at checkout but don’t complete your order, or you are logged in and add a product to your cart, however don’t complete your order).

We may collect sensitive data (e.g. health data), for example, if you notify us of any undesirable side-effects concerning any of our products.

Website visitors who browse and view our products and offerings can choose to do so without identifying themselves.  Unless you choose to interact with us via those touchpoints, such as by making a purchase on our site, signing up for our newsletter, our data collection is limited to the use of ‘cookies’ for website visitors. For more information on how we use cookies, please see the Information about Cookie Management section below.

For customers and other individuals who sign up for our newsletters, we collect the following personal data from you including your name, contact details and contact preferences.

From time to time, we may also collect the following information from you

your purchases from us and any of your shopping preferences (including shopping history, product types); your marketing preferences; your relationship or membership details; information required to deliver, service or fulfill any warranty obligations to you; information that you provide us via our Customer Department, application forms, websites, or whenever you contact or interact with us. 

For your purchases, your bank details are encrypted through Shopify / Checkout servers. Please refer to  Shopify Privacy Policy / Checkout Privacy Policy if you wish to obtain further information about the personal data collected by them for the purposes of facilitating your transactions. Payments are made via a secure payment platform which is PCI-DSS certified and supplemented by control measures, to ensure the security of purchases made and to fight against fraud.

III.         How and When do we collect or receive your personal data?

Generally, we will collect personal data directly from you. As part of our relationship and dealings with you and for the purposes of providing you with our Services, we collect personal data via the following touchpoints:

com and journey In-store relationship with our salesperson (incl. our corners and boutiques in department stores) Dior events you attend Public Relations relationship Contact with our Customer Department Forms you complete (in store or online) Enter a competition or promotion that we conduct Digital apps you use Relational program you benefit from Dior social media pages you visit or comment / like Social media pages on which you post Dior content or comments Digital Media Advertising you click on Search Engines Paid Advertising you click on Retailers in which you consent to receive our newsletters or communications Surveys or satisfaction questionnaires you answer Job applications

In relation to our programs and events, the personal data that is essential to Dior is indicated by an asterisk on each personal data collection form. If you do not provide the data marked with an asterisk, this may affect the products and Services that we can provide to you. Other personal data requested may be optional and allows us to get to know you better and to improve our communications and services to you.

IV.          FOR WHAT PURPOSES are your personal data collected, held, used or disclosed by Dior?

Depending on the context in which your personal data is collected, we hold and use your personal data for the following purposes:

to provide you with products and Services that you have requested from us; to process or manage your orders, inquiries or complaints; to personalize your content and communications with Dior (digital or otherwise); the management of your account and profile; the management of your relational program; the processing and management of your requests linked with Dior; to interact with you via social media and digital marketing; the management of events which you register for / attend; to process or manage payments (securitization of online transactions, fraud prevention, payment incidents and debt collection); to assess your suitability for a position with us (if you submitted a job application with us); enable us to carry out product and service development, quality control, fraud and loss prevention activities, administration and research to improve the way in which we provide our products and Services to you; and to comply with applicable laws or regulations or to comply with any directions given by regulators or law enforcement agencies. 

In addition, we will use your personal data to interact with you, confirm your identity, communicate with you, communicate competition / promotion results to you, make special offers, invite you to events, and to improve or personalize our Site and Services for you.

Dior’s processing of your data can be, depending on the context your personal data is collected, based on the following:

your consent; a legal obligation when processing is required by law (e.g. retention of purchase invoices, cosmetovigilance for Parfums Christian Dior products); or our legitimate interest, so we can provide you with our Services and improve our products and services, prevent fraud, secure our tools, or tailor our communications.

We ensure that only duly authorized persons can access your personal data where necessary for the above-mentioned purposes. We do not disclose your data to third parties for commercial purposes.

However, please note we communicate your personal data (only where necessary), and if possible, in a form that does not allow direct identification, to the following:

other Dior entities to provide you with the same personalized service worldwide; our trusted third-party suppliers who may assist us in providing products and Services to you, including those who oversee the management of cosmetovigilance alerts (for Parfums Christian Dior products), assist us with organizing our events, delivery services, provide IT services and other administrative or financial services, debt collection, provide digital communication and public relations services, and assist us with customer service and logistics services); to our professional advisors including accountants, auditors, lawyers, insurers, insurance brokers (where necessary or appropriate); other entities of the LVMH Group acting as processors according to our instructions and solely on our behalf; department stores in which you buy our products; our trusted third-party partners assisting us in the management and delivery of your orders, payment service providers and providers securing transactions against fraud – where these partners act as data controllers, they will have their own privacy policies; or third parties in the event of a change of control, for legal reasons, or with your prior consent.

You can also choose to disclose your personal data to our partners, advertisers, or affiliates by following a link to and from their websites. Please note that these websites have their own privacy policies.

We can also offer you the opportunity to use your social media login to access some of our Services. Please be aware that in this case, you are sharing your profile information with us. The personal data shared depends on your social media platform settings. Please note that these social networks have their own privacy policies.

Furthermore, on your request or with your consent, data regarding your job application may be shared with other companies of the LVMH Group worldwide for recruitment purposes.

V. Direct Marketing

We may send you direct marketing or digital communications with information about our products and services, including our products and that of our partners and affiliates via the preferences and channels you nominate. This may include via email, social media, regular mail, SMS and other digital channels.

If you do not wish to receive marketing material from us, you may unsubscribe any time by either clicking the unsubscribe link in the footer of the email communication you have received, updating your online profile, or contacting us via the Contact Details below.

We do not provide your personal data to any third parties for the purposes of direct marketing without your express consent. 

VI. How Long will we keep personal data?

We only keep your personal data for as long as we need it to reach the purpose pursued, to meet your needs, or to comply with our legal or business obligations.

Where cookies are placed on your computer, we shall keep them for no more than 13 months. When we no longer need to use your personal data, it is removed from our systems and records or anonymized so that you can no longer be identified from it.

VII. How do we hold and protect your personal data

We have adopted reasonable and appropriate precautions to keep your personal data secure and to protect your data from misuse, loss and authorized access, modification, alteration, destruction or disclosure. Any personal data that is collected via our Site or held on our client database is protected by appropriate technical and organizations measures which may include firewalls, encryption, intrusion detection, and two factor authentications. Only properly authorized staff will have access to personal data in order to perform their jobs. All our employees receive training (and refresher training) about the management of personal data relevant to their respective roles and responsibilities. We store your personal data in our client database. Data is stored securely by Parfums Christian Dior, Central Head Office in Paris, France.

We also require our partners, affiliates, group companies and other third parties to uphold a similar level of protection for your personal data.  These measures are evaluated and updated to address new threats and challenges, as well as new legal requirements in the countries where we operate. 

In creating your account on or in the context of your job applications, entering a personal password to comply with our security requirements is compulsory and part of our Terms and Conditions.

VIII. Disclosures outside of the United Arab Emirates

Because Dior operates in many countries across the world, some of your personal data may be accessible or stored outside of the United Arab Emirates or your country of residence.  You should know that the privacy, data protection, and security requirements differ from place to place and may not offer the same level of protection as those in your home country.  Nevertheless, Dior and our affiliates have taken steps to ensure an adequate level of protection of your data irrespective of where it is located, including ensuring personal data is held, managed and accessed according to the standards that apply in the United Arab Emirates and  by using data transfer methods approved by the European Commission (where the data protection laws are considered to be the strongest worldwide).  We also require our third-party partners to fulfill applicable privacy data transfer obligations in relation to the personal data that they receive on our behalf.

IX. Accessing and seeking Correction of personal data

We will endeavor to ensure that personal data collected about you is accurate when we collect or use it.   

We encourage individuals who have entrusted their personal data to us to keep it current (such as if you change your email address, address or phone number), so that we have your correct information on file.  We also encourage consumers to update their preferences with us via the website My Account page or by contacting Customer Services directly to get your information updated, such as in relation to products and the frequency of contacts, and how we can contact you, so that we can personalize our service to your expectations and needs. 

Subject to some exceptions under the Privacy Act, you may be entitled to access the personal data we hold about you.

If you wish to obtain access to and / or correct your personal data, please send your request via our Contact Us on, or email us at For individuals seeking access to their data, we also require authentication to ensure that we are not providing personal data to an unauthorized person. We may charge a reasonable fee where access is provided and there may be legal or legitimate reasons where we may deny access. If we refuse your request to access or correct your personal data, we will provide you with written reasons as soon as practicable. 

X. What are your rights and how can you exercise them?

Under current regulations, particularly the GDPR, you have the right to access and correct your personal data, request erasure, restrict the processing, data portability, object and right to provide instructions regarding the storage or deletion of disclosure after your death.

You can exercise these rights directly with Dior including a document proving your identity.

If, at any time, you no longer wish to receive details of our offers, news and events, you can unsubscribe using the hypertext link provided for this purpose in each mail we send you.

XI. How does Dior protect children's privacy?

Dior has adopted practices that are designed to ensure that we do not to collect or maintain any information from children under the age of 13. If we learn that we mistakenly collected any information from anyone under the age of 13, we will purge it immediately, except for responding to a question or inquiry on a one-time basis from the individual or his / her parent or legal guardian.

XII. Complaints

Please email us at if you have any complaints or concerns regarding our handling or processing of your personal dat 

XIII. Contact Us

If you have any questions regarding how we handle or process your personal data, please email us at or contact our Customer Service by call  800DIOR (or 8003467). Note that we may require proof of your identity and full details of your request before we can process your query.


This section presents our policy for managing cookies on the website. We use cookies so we can improve our services provided by our website and enhance your user experience.

It aims to explain where the browsing information processed when you visit our Site comes from, how it is used, and your rights.



When you visit our website, we might, depending on the choices you make, store a text or data file on your device (computer, smartphone, tablet, etc.) through your web browser. 

This text file is a cookie. For as long as it is valid and stored on your device, it will enable Dior to identify your device when you visit the website in the future. 

Only the issuer of a cookie can read or modify information stored in it.

Below you will find information on the cookies that might be stored on your device when you visit pages on the shop-beauty.dior.aewebsite, either by Dior or by third parties, and how you can delete cookies or refuse to allow them to be stored on your device.



We use different types of cookies for different purposes. Some of them are issued directly by Dior and its providers, and some are issued by third-party companies.

The cookies issued by Dior and its providers

Various types of cookies might be stored on your device when you browse our website:

The "essential" cookies are essential for browsing our website, including to ensure that the ordering process runs smoothly. If you delete them, it can cause difficulties when browsing our website and make it impossible to place an order. They might be stored on your device by Dior or by its providers. "Analytical and Personalization" cookies are not essential for browsing our website but make it easier for you to conduct searches, optimizing your buying experience. "Advertising" cookies are not essential for browsing but provide a more relevant advertising offer. If your device is used by several people and if one device uses several web browsers, we cannot be certain that the services and advertisements delivered to your device are determined based on your use of the device and not on that of another user. It is your decision and responsibility whether you share use of your device and configuration of your web browser’s cookie settings with other people.

Cookies issued by third-party companies

Cookies are issued and used by third parties on our website in accordance with these third parties’ privacy protection policies. These cookies are not essential for browsing our website.

We might include cookies on our website applications produced by third parties, which enable you to share our site content with other people, or to tell other people what content you have been browsing, as well as your opinions of it. This is true of the “Share” and “Like” buttons for social networks like Facebook, Twitter, Instagram and Pinterest.

Social networks that provide buttons like these might be able to use them to identify you, even if you did not use the button when browsing our website. We have no control over the process social networks use to collect information relating to your browsing of our website, and linking this to the personal data they hold. Please consult the privacy policy of these social networks.



You can decide whether cookies are stored on your device through the cookie setting tools.

You can also configure your web browser as you wish, so that cookies are accepted and stored on your device, or conversely blocked.

The configuration process is different for each web browser. It is usually described in the browser’s help menu. We urge you to find out how to configure your browser. This will allow you to find out how to change your cookie preferences.

For Internet Explorer™: For Safari: For Chrome: For Firefox: For Opera™:

Please note any changes you make to your web browser’s cookie acceptance or blocking settings may change your web browsing experience and the process of accessing services that require the use of these cookies.  For example, if you block essential cookies, you may no longer be able to place orders on our website.



The aim is to show you the most relevant offers and advertising. As such, cookie technology enables us to display content, in real-time, that is best suited to your fields of interest, as deduced from your browsing history on our website. 

The interest you show in content displayed on your terminal when you consult a website often determines the advertising resources of this site, enabling it to provide its services, which are often supplied free of charge to users. You would doubtlessly prefer to see offers and advertising that are relevant to you, rather than content that is of no interest to you at all. Similarly, both Dior and advertisers want their offers and advertising to be shown to Internet users who are likely to show interest in them. 

MODIFICATION of this Privacy Policy

This Privacy Policy may be modified from time to time.

If we make material modifications to this Privacy Policy, we will ensure that you are notified of these changes either by a special notice on our Site, or by other means such as our newsletters.




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